E-commerce continues to be a highly competitive place for online businesses. Despite offering convenience for online customers, some e-commerce businesses have a long way to go in meeting users’ needs and demands. Making an e-commerce platform more progressive is crucial to stand out in the prevalent competition.
Whether you’re working with an e-commerce web development company or building a website on your own, here are three ways you can revolutionize your business’s e-commerce platform and increase its chances of generating more leads.
If there’s one thing customers judge and evaluate an online product by, it’s the image that you present to them. A blurry, unfocused, and poor-quality product image will never attract customers, even if it’s your online store’s best-selling item. This makes it crucial for you to invest in excellent product photography that you can ultimately use to upload on your e-commerce website and attract more customers.
Product image optimization uses good-quality images in the right colors and sizes to give customers a clear preview of your products. Highlighting prices and customer reviews underneath these images will further enhance your website’s UX design and give customers all the information they need in one go.
Customers often feel frustrated when they struggle to navigate from one web page to another or cannot find what they’re looking for. E-commerce platforms are all about improving customers’ online shopping experience through easy browsing, categorization, and accessibility to a larger number of products than brick-and-mortar stores.
Therefore, when trying to build a progressive e-commerce platform, ensure you employ the fonts, images, and navigation tools that make it easier for customers to find the items they’re looking for.
Lastly, the easier it is for customers to purchase a product, the more likely they will choose your business again. A faster checkout process without extensive forms can instantly attract more customers. This can be achieved with multiple payment options, autosaved data, and other similar checkout features.
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