2022 Retail Trends You Should Make the Best Use Of

a clothing store

The retail industry has undergone a fair share of challenges, complications, and losses, especially during and after the COVID-19 pandemic and all its economic implications. While 2020 and 2021 were some challenging years for retail, 2022 is when the industry is now getting back up on its feet, realizing its potential and skyrocketing with trends and practices that most of us haven’t ever seen before. From click-and-order features to AR and VR technologies to accommodate target markets beyond the demographics, retail in 2022 continues to increase businesses’ potential to offer customized experiences and ultimately achieve brand success.

While the right eCommerce web development company can help you dig deeper into the latest retail trends you should adopt, here are some trends you should start thinking about.

Social Media Selling

We’re currently living in a time where everything seems incomplete without a quick social media update. It’s safe to say that the content we see on social media plays a significant role in shaping our minds, outlook, and overall experiences. Around 4.7 billion people in the world are active on social media platforms like Facebook, Twitter, Instagram, Telegram, Snapchat, and more. Apart from being incredible sites and apps to network, connect with loved ones, share inspiration, and post images, these social media platforms are now becoming leading global marketplaces too.

This is an excellent opportunity for retailers looking to reach global markets with their products and services. Today, businesses can set up shop on social media platforms like Instagram shop and the Facebook marketplace to offer interactive buying and selling experiences and generate revenues that they wouldn’t be able to in a restricted brick-and-mortar store.

In-Store Shopping with Self-Service Checkouts

Despite the skyrocketing success of social media selling, in-store shopping isn’t dead and isn’t likely to be anytime soon. Brick-and-mortar stores were and still are a necessity in retail, regardless of the advanced retail trends we’re experiencing today. However, these stores are a lot more equipped than they used to be in the earlier decades.

One of the biggest retail trends in in-store shopping is the availability of self-service checkouts. It’s when you add products to your cart and pay for them on your own through a self-service machine instead of standing in long queues, waiting for the cashier to cater to you. This retail trend has significantly helped customers by saving their time and preventing unexpected crowds in stores that may disrupt the shopping experience.

a woman at checkout

Pick-Up Stores for Saved Time

Most people today are living an incredibly fast-paced life. Despite shopping being a therapeutic experience for many people, they barely find the time to make it to the shops and look through products before making purchase decisions. Fortunately, this problem is now eliminated with the large-scale popularity of product pick-ups offered by retail stores.

It’s when stores allow customers to look through products on their laptops or smartphones and place pick-up orders. This saves a significant amount of time, paving the way for customers to pick up their well-packaged items from the stores without having to cancel meetings or mess up their busy schedules.

Many businesses leverage this opportunity to attract more customers, using the pick-up feature as their ultimate selling point.

Instant Product Delivery

Like pick-up services, another popular retail trend is that of instant product delivery. It’s when customers place online product orders at a retail store nearby and have their products delivered to their doorstep within a few hours on the same day. This is an incredibly successful retail trend among grocery stores and pharmacies, offering maximum convenience for customers who can’t step outside their homes to shop for themselves.

Substantial Technology and Automation

Whether you go to a grocery store, a clothing store, or a store for pet supplies, one trend that most retailers have now adopted is that maximum automation and technology. From the incorporation of AR and VR features to try on products to scanning items to check their prices, and so much more, automation has significantly contributed to the rising competition in retail.

Today, customers continue to enjoy the automated technology employed by retail, including online payments, expedited checkouts, and more.

a large clothing store with white interiors

The Rise of eCommerce

While eCommerce has been in the retail industry for a while, 2022 is when it has picked up its pace and become what it was always meant to be. Electronic commerce continues to shape retail for what it is today. Thanks to the top eCommerce web development companies, it’s now possible for businesses to avoid losses and expand their services through their eCommerce websites.

Apart from allowing businesses to operate via their own well-designed websites, eCommerce platforms like Shopify, BigCommerce, WooCommerce, and more also facilitate retailers by helping them register on their platform and customize them according to the nature of their products and services. It’s an incredible way for businesses to reach new heights at small costs.

Mobile Commerce through Android and iOS Mobile Applications

eCommerce has also paved the way for mobile commerce through mobile app development. Businesses with a well-defined sales strategy are now choosing Android and iOS app development services to help customers shop from their stores without having to log into their websites. These apps offer multiple features, discounts, and faster checkouts to improve shopping experiences and ensure customer loyalty at all times.

online shopping

Whether you’re looking for a WordPress development agency to take your business to the next level or a mobile app development company to hop on the latest retail trends, you can now get started by checking out our wordpress website development services and eCommerce development services offered by our professionals at Takercom Technologies. We’re one of the best android app development services and iOS development companies and a leading wordpress development agency assisting businesses in succeeding with their improved digital presence. Check out our services here or contact us to learn more today!

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